Holding company: pros, cons — and when it makes sense
Written by Mads Antonsen · bookkeeper at Numina
Published June 24, 2026
A holding company is an ordinary ApS whose main purpose is to own shares in other companies. The structure is popular for good reasons — but it isn't free, and it isn't always necessary.
The three big advantages
- Tax-free dividends: if the holding owns at least 10% of the operating company, dividends can move up to the holding untaxed
- Tax-free sale: sell the operating company and the gain is tax-free in the holding — tax is only triggered when you take money out privately
- Risk shielding: retained profits can be moved up to the holding, away from the operating risk
The drawbacks
A holding company is a separate company with everything that entails: its own CVR number, its own bookkeeping and its own annual report every year. That typically costs a few thousand kroner a year in administration — and a bit more complexity whenever money moves around.
With a modest profit and no exit plans, the value is limited.
When does a holding make sense?
- You expect to sell your business at some point
- You earn more than you spend privately and want to retain the surplus in the company
- There are several owners — each holds through their own holding and can take dividends differently
- You run several companies and want their finances kept separate
Practicalities: setting up and running it
If you found the holding and the operating company at the same time, it can be done with the same capital via a rolling contribution. If you already have an operating company, a holding can typically be added through a tax-free share exchange — it requires advice, but it's a routine restructuring.
At Numina we have a fixed holding package: bookkeeping and the annual report for the holding at a fixed yearly price, so the structure doesn't drown in admin.
The terms behind it, briefly explained
Finally a quick glossary of the terms from this article — brief and concrete, the way we explain them to our customers.
What is a holdingselskab (holding company)?
A holding company is a company whose main purpose is owning shares in other companies. With at least 10% ownership, dividends from the operating company can move up tax-free.
The structure is used to shelter retained profits from operating risk and to sell the operating company tax-free. The price is a bit of extra admin: its own books and annual report.
What is a datterselskab (subsidiary)?
A datterselskab is a company controlled by another company — the parent — typically because the parent owns more than half the shares or votes.
Parent and subsidiaries form a group and are jointly taxed automatically. If the parent owns at least 10% of the subsidiary, dividends between the companies are tax-free — the core of the holding structure.
What is sambeskatning (joint taxation)?
Sambeskatning means Danish group companies are taxed as one: profits and losses across the companies are pooled before corporate tax is calculated.
Joint taxation is mandatory for Danish companies in the same group — a holding company and its operating company, for example. A loss in one company automatically offsets profit in another, and the administration company (typically the parent) settles the tax for the group.
Stop keeping track of it all yourself
Numina's bookkeepers and AI handle bookkeeping, VAT and deadlines for you — at a fixed price with no lock-in. The accounting software is included.
Can I add a holding company when I already have an ApS?
Yes, typically via a tax-free share exchange where your shares in the operating company are swapped for shares in a new holding. Get advice — the conditions must be met.
What does a holding company cost to run?
Expect bookkeeping and an annual report every year. Numina offers a fixed holding package so you know the price upfront — see the homepage.
Does my holding company need VAT registration?
A pure holding with no VAT-liable activity typically doesn't. If it has other activities, it depends on those.
