Holding company: pros, cons — and when it makes sense

Mads Antonsen

Written by Mads Antonsen · bookkeeper at Numina

Updated July 16, 2026

A holding company is an ordinary ApS whose main purpose is to own shares in other companies. The structure is popular for good reasons — but it isn't free, and it isn't always necessary.

The three big advantages

  • Tax-free dividends: if the holding owns at least 10% of the operating company, dividends can move up to the holding untaxed — and be reinvested from there
  • Tax-free sale: sell the operating company and the gain is tax-free in the holding — tax is only triggered when you take money out privately
  • Risk shielding: retained profits can be moved up to the holding, away from the operating risk

The drawbacks

A holding company is a separate company with everything that entails: its own CVR number, its own bookkeeping and its own annual report every year. That typically costs a few thousand kroner a year in administration — and a bit more complexity whenever money moves around.

With a modest profit and no exit plans, the value is limited.

When does a holding make sense?

  • You expect to sell your business at some point
  • You earn more than you spend privately and want to invest the surplus
  • There are several owners — each holds through their own holding and can take dividends differently
  • You want to spread risk across several operating companies

Practicalities: setting up and running it

If you found the holding and the operating company at the same time, it can be done with the same capital via a rolling contribution. If you already have an operating company, a holding can typically be added through a tax-free share exchange — it requires advice, but it's a well-trodden path.

At Numina we have a fixed holding package: bookkeeping and the annual report for the holding at a fixed yearly price, so the structure doesn't drown in admin.

Stop keeping track of all this yourself

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Can I add a holding company when I already have an ApS?

Yes, typically via a tax-free share exchange where your shares in the operating company are swapped for shares in a new holding. Get advice — the conditions must be met.

What does a holding company cost to run?

Expect bookkeeping and an annual report every year. Numina offers a fixed holding package so you know the price upfront — see the homepage.

Does my holding company need VAT registration?

A pure holding with no VAT-liable activity typically doesn't. If it has other activities, it depends on those.

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